For Lufthansa Cargo AG IRED developed a complete design package around the topic of upcycling. The aim was to develop an individual design language that would do equal justice to the Lufthansa Cargo brand and the topic of upcycling.
In terms of design, a clear language of form was developed that emphasizes the value of aviation materials and their company-related history.
IRED thus developed an independent, material-driven design aesthetic, which extends the design world of the Lufthansa Group to include upcycling.